San Diego Holiday Bowl 2024

The Holiday Bowl, held a few days after Christmas in 2024, will pit teams from the ACC vs the Pac-12. Get details about the game plus events before and after.

Key Takeaways

  • The 2024 DIRECTV Holiday Bowl is set for Friday, December 27th at 5:00 pm, with a team from the ACC taking on a team from the Pac-12.
  • The bowl game will be held in the Mission Valley neighborhood’s newly-built Snapdragon Stadium, with space for up to 35,000 cheering fans.
  • I’m looking forward to other events around gameday, like the balloon parade, Snapdragon Bowl Bash and 5K run/walk.
Todd Sarouhan
Some of the links in this article are affiliate links. This means if you make purchases through them, I may be compensated at no extra cost to you. All opinions remain my own.
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San Diego Gears Up for the 2024 Holiday Bowl at Snapdragon Stadium

Trolley Station at Snapdragon StadiumMore Food at Snapdragon Stadium

One of college football’s most exciting events, the DIRECTV Holiday Bowl, is returning to San Diego in 2024, this year at the all new Snapdragon Stadium. The event is also joining the list of our team’s favorite Christmas activities in San Diego.

Moving from last year’s temporary venue, PETCO Park, to the recently-built Snapdragon Stadium will make for a lively atmosphere you won’t want to miss!

Having Fun at Snapdragon Stadium
Having Fun at Snapdragon Stadium

Who’s Playing?

The DIRECTV Holiday Bowl pits teams from the Pac-12 against the ACC’s top teams every year. In 2023, the game was played between the University of Southern California (USC) from the Pac-12 and Louisville from the ACC.

As of now, the teams haven’t been announced. We won’t know for sure until the end of NCAA’s regular football season, which will be the Sunday after Thanksgiving on December 1st.

If you want my best guess, I’m betting that one of the teams will be the University of California (CAL) from the Atlantic Coast Conference (ACC) - they’ve already got 5 wins this season, and they’ll qualify if they beat either of their upcoming opponents, Stanford or SMU. But of course, that’s just a guess, and we’ll update you as soon as it’s official.

The other team is traditionally a Pac-12 team, but with the Pac-12 in transition this year and only having two official member teams in 2024, we’ll just have to wait together until the official announcement.

Entrance to Snapdragon Stadium
Entrance to Snapdragon Stadium

When and Where to Watch the Holiday Bowl

In 2024, the game will be played at Snapdragon Stadium, which is here in San Diego’s Mission Valley. Since it’s so close, I’ll be watching the game in-person with my family. It’s my first time going to the Holiday Bowl (though I’m no stranger to watching San Diego sports like the San Diego Padres at PETCO Park) and we’re all excited!

Kickoff for the 2024 Holiday Bowl is scheduled for Friday, December 27th at 5:00 pm, but there are also lots of events both before and after the game, including a parade!

If you can’t catch the game in person, you can also watch it live on TV, with previous years’ games aired on FOX. But if you can go, I’d really suggest it, as this is a great opportunity to make some awesome family memories right in San Diego!

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Don't Miss the Balloon Parade
Experience the nation's largest balloon parade before the Holiday Bowl, and stay for fireworks to make the most of San Diego's festivities.

A New Home: Holiday Bowl Moves to Snapdragon Stadium

Snapdragon Stadium Sign and Palm Tree
Snapdragon Stadium Sign and Palm Tree

Since the first Holiday Bowl in 1978, it has always been proudly hosted in San Diego. It’s a major annual community event and a tradition for locals and fans.

Until 2020, the Holiday Bowl was held at the same stadium, though it’s gone by many different names: San Diego Stadium, Jack Murphy Stadium, Qualcomm Stadium, and most recently, SDCCU. This was also the home of the Chargers before their move to Los Angeles, and San Diego State University (SDSU) college team, the Aztecs.

The Games Temporary Home at PETCO Park

During a two-year break due to COVID, SDCCU stadium was demolished to make way for new construction. With no permanent home, the bowl was held at PETCO Park in the Gaslamp Quarter in 2022 and 2023.

This year, it’s set to debut in a brand new location, Snapdragon Stadium - though it’s also a return to form, as it’s actually adjacent to the old San Diego Stadium’s site. As the first DIRECTV Holiday Bowl held in the “new old” location, this year’s game is set to be a big celebration for the community.

Getting Ready for a San Diego Wave Game at Snapdragon Stadium
Getting Ready for a San Diego Wave Game at Snapdragon Stadium

A Look at the New Snapdragon Stadium

Located on the SDSU Mission Valley campus, the brand-new Snapdragon Stadium is the current home of the Aztecs. Opened in 2022, it promises a refresh that is planned to last for decades alongside the campus.

Snapdragon boasts a capacity of 35,000 seats, with a potential future expansion of an additional 20,000. And let me say that in the world of massive college football stadiums, like Penn State’s Stadium or the University of Tennessee’s stadium, both having capacities well over 100,000, Snapdragon will offer what I think should be a much more intimate experience. I am really looking forward to it!

Getting to the Game

You can of course drive to the game, but since it’s a crowded event, parking will be limited and crowded. My suggestion is to take public transit, specifically the trolley, which has a stadium stop on the Green Line.

Looking up at the Intercontinential San Diego
Looking up at the Intercontinential San Diego

My Suggestion for a Hotel Near the Game & Festivities

If you want to make things even easier, especially if you’re not a San Diegan, I suggest you stay at a nearby hotel.

I’d recommend the Intercontinental San Diego. Not only is it by the Santa Fe trolley station, but you’ll also be close to the Holiday Bowl parade - and you can’t beat that view of the San Diego Bay from the hotel!

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Combine Go Visit San Diego's exclusive 5% discount with the Go San Diego pass' already great deals and save big! To get our exclusive discount click on the "Buy Now" link and use the code GVSD5OFF to start staving.

Festivities Surrounding the Holiday Bowl

The DIRECTV Holiday Bowl offers way more than the football game.

One of the main events, the 101.5 KGB Sky Show, takes place right after the Holiday Bowl. It’s a big fireworks show which will run synched up to Classic Rock on the radio station.

Most other events take place in the lead-up to the Bowl.

Home Side of Stadium at Snapdragon Stadium
Home Side of Stadium at Snapdragon Stadium

Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente

One of the most exciting events for me and my family will surely be the Holiday Bowl parade!

You can see balloons and other massive floats at the Port of San Diego Holiday Bowl Parade, held bayside along North Harbor Drive. This is the largest balloon parade in America, with drill teams and marching bands joining in on the fun.

The Holiday Bowl parade will be held at 10:00am on gameday, Friday, December 27th, 2024.

Snapdragon Bowl Bash in the Gaslamp Quarter

On the evening before the Holiday Bowl, Thursday, December 26th, 2024, hit the Gaslamp Quarter by 5th and Market for a huge family-friendly Snapdragon Bowl Bash.

See the university bands battle it out, watch street performers, play games, snap commemorative photos, and of course, tour the food and drink vendors. The Snapdragon Bowl Bash will be held from 5:00pm until 7:00 pm.

Technology Integration Group Tailgate Party at Venue 808

You can get the party started early at the Tailgate and FanFest. One of the best parts is that going to the FanFest on Snapdragon Stadium’s east lawn is free for all!

The official tailgate is open to all-ages. If you are 21 years or older, you can get unlimited beer pours in the Beer Garden from 2:00pm until 4:30pm with a wristband that costs $30.

National Funding 5K Run/Walk Along the Harbor Front

The Port of San Diego 5K begins at 9:45am on Dec 27th by Harbor and Ash, near the waterfront in Downtown San Diego, with check-in at 8:00am. If you’re spectating, pick out a seat that’s close by both the running path and the parade route, or head over to catch the end of the parade after the 5K.

Registration is on the Holiday Bowl’s website. The cost to participate is $45 per adult runner and $20 per youth (15 and under). You can also join in the post-race party for live music and snacks to refuel after your run.

If you just want to watch the race and cheer for the runners, that is 100% free!

Popular Hotels
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Park Hyatt Aviara Resort
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Anticipation Builds for San Diego’s Biggest Holiday Party

As a big milestone for San Diego’s college football scene, tickets for the 2024 Holiday Bowl will be in high demand, making it one of the most anticipated holiday events - and one we’ve highlighted alongside lots of other San Diego Christmas activities as part of our Complete Guide to All the Holidays in San Diego.

Great Tailgating at Snapdragon Stadium
Great Tailgating at Snapdragon Stadium

Game Day Tickets

Tickets to the Holiday Bowl game are currently on sale through the Holiday Bowl’s website.

Prices range from $84 up to just under $400 per seat depending on the location, with some tickets also offering access to premium lounges.

Score Board Inside the Snapdragon Stadium
Score Board Inside the Snapdragon Stadium

More Than a Game

This year’s Holiday Bowl promises to be packed with events for diehard college football fans and families alike. But I would say that even if you’re not a fan of college football, consider coming out to the parade or one of the other events. I think you could really enjoy it!

And as the inaugural Holiday Bowl game at Snapdragon Stadium, it will surely be a big deal for the community, and one that my whole family is excited to attend!

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