Día de los Muertos Celebrations in San Diego 2024

San Diego’s 2024 Día de los Muertos or Day of the Dead events are family-friendly cultural Mexican celebrations with decorations, music, face painting & more!
Todd Sarouhan
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Ofrenda During Dia de los Muertos Celebration in Old Town San DiegoTraditional Face Painting for Dia De Los Muertos in Old Town

The traditional Mexican holiday of Día de los Muertos is celebrated each year on and around All Souls Day of November 2nd. On that day, the legend says that loved ones will return, for just a single night each year!

The tradition goes on to say that our ancestors die in three parts; once when they pass, once when their body is buried and a third time when they are forgotten.

The Día de los Muertos celebrations, also known as the Day of the Dead in English, are all about making sure that those to have passed on never make it to their third death, and instead are remembered and celebrated!

Local Tips
Old Town A Must
For an authentic Dia de los Muertos celebration in San Diego, California, immerse yourself in the vibrant atmosphere of Old Town, where traditional altars, adorned with marigolds and sugar skulls, line the streets.

San Diego’s Cultural Heritage

Given its close proximity to the Mexican border and large population of residents of Mexican descent, it’s no surprise then that the city of San Diego has a great deal of cultural crossover. It’s easy to take a day trip to Tijuana or spot Mexico from Point Loma’s Cabrillo National Monument or from the pier at Imperial Beach. It’s also easy to have an authentic Mexican culture experience by attending one of San Diego’s yearly Día de los Muertos celebrations.

Main Lighthouse Cabrillo National Monument
Main Lighthouse Cabrillo National Monument

Many of San Diego’s neighborhood’s come alive with marigolds, colorful decorated ofrendas, patrons dawning la Catrina face paint, parades, live performances and so much more, all in remembrance of ancestors and loved ones that have passed on.

San Diego’s diversity and the varied backgrounds of its residents invite both tourists and locals like myself to experience Día de los Muertos right in Southern California. It joins other multicultural annual events like Chinese New Year in San Diego.

Family-Friendly Day of the Dead Celebrations

Few US cities celebrate Día de los Muertos quite like San Diego. On November 2nd, parties and other events can be found in multiple locations throughout the county, plus you’ll also find a range of events during the run-up to the holiday, usually starting around October 28th.

I’ve attended these celebrations for many years with my own family. The kids love it and we do too!

All the celebrations in San Diego are family-friendly with food, games, entertainment and more. As a longtime resident of San Diego, I can say that my family very much looks forward to the Día de los Muertos celebrations each year.

I hope if you’re lucky enough to be in San Diego on this day that you’ll have the opportunity to be part of this incredible cultural experience!

Mariachi Statue in Old Town
Mariachi Statue in Old Town

Local Tip: The Best Día de los Muertos Celebration!

We’re about to provide details about the most popular Día de los Muertos celebrations in San Diego for 2024.

But if you’re short on time, know that the Old Town San Diego Día de los Muertos celebrations are my family’s pick for the best Day of the Dead festivities in San Diego!

My 6 Favorite San Diego Locations to Celebrate Día de los Muertos

Though Día de los Muertos is a holiday about remembering loved ones who have passed on, it’s far from a solemn affair!

If you’re in San Diego at the end of October or on the first few days of November, consider checking out one of its many Día de los Muertos festivals.

Each location on our hand selected list offers a slightly different style. Some are multi-day affairs like the festivities in Old Town San Diego, while others like the events at the Old Globe in Balboa Park are a single day event.

Read on to decide for yourself which celebration sounds best for you and your family!

Dia de Los Muertos in Old Town
Dia de Los Muertos in Old Town

1) Old Town Día de los Muertos Celebration, 2024

Holidays in San Diego: Día de los Muertos in Old Town San Diego 2024
Address:
Throughout Old Town with Procession along San Diego Ave.
When: Saturday, November 2, 2024 & Sunday, November 3, 2024
Time: Saturday: 10:30am to 8pm | Sunday: 10:30am to 7pm

As a neighborhood with large Mexican traditions, I love Old Town San Diego; it is one of the best places to learn about San Diego’s culture and heritage, especially during the holiday! As the largest festival in San Diego county, the multi-day Día de los Muertos celebrations in Old Town are by far my favorite, and I’ve made a point to attend with my family for many years.

In 2024, the Old Town festivities will begin on Saturday November 2nd and continue through Sunday November 3rd.

In past years, many businesses got into the spirit even earlier, decorating storefronts with skeletons and the traditional marigold flowers. Just walking down San Diego Avenue, where many of the festivities were, it was easy and free to check out the altars (known as ofrendas) seemingly everywhere!

Old Town’s Día de los Muertos celebrations spanned nearly the entire neighborhood, with the main event taking place at the State Historic Park’s Fiesta de Reyes. When you attend, you will be treated to live music and traditional Mexican dances.

I also always love how many booths there are for getting your face painted! This is a tradition my family loves, as we typically have dinner at one of Old Town’s many Mexican restaurants, then head over to get our faces painted before walking the festivity grounds. There are many face painting booths and it’s fun to spot the ofrendas as we explore the neighborhood before heading over for the annual candlelit procession.

The procession, which happens in the evening on November 2nd, begins at the Immaculate Conception Church to El Campo Santo Cemetery. For 2024, my family’s looking forward to visiting Old Town’s community altar and joining the parade to the cemetery to take part in this truly authentic holiday celebration.

What We Love Most About This Celebration

Since Old Town San Diego is so heavily influenced by Mexican culture, it’s no surprise that this is one of the biggest celebrations in San Diego.

From the face painting, ofrendas and overall decorations to the overall energy of Old Town San Diego, if I could only visit one celebration, this is one for me and my family!

A Bonus Tip

If you’re not a local, plan to stay at a hotel after the festivities. We suggest staying close at the Cosmopolitan Hotel, which is just a block from Fiesta de Reyes, so you can walk over and won’t have to worry about parking.

Entrance to the Old Globe Theater
Entrance to the Old Globe Theater

2) The Old Globe Día de los Muertos Celebration

Neighborhood: Balboa Park
Address:
At Outdoor Copley Plaza
When: Sunday, October 27, 2024
Time: 11am to 1:30pm

If a festival full of live music and dance sounds like your style, I recommend stopping by the Copley Plaza in Balboa Park for a Día de los Muertos celebration that will have everyone in high spirits - even the spirits themselves! In 2024, the celebration will be held on Sunday, October 27th from 11:00 am-1:30 pm.

The Old Globe Theatre is the ideal place to watch a live performance throughout the year and one of our favorite places in San Diego to take out-of-town visitors. While many plays bring the classics to life, others are written and performed from a multicultural perspective, offering insight into the lives and cultures of people from different backgrounds.

The Día de los Muertos celebration is no different, inviting attendees to either celebrate their own Mexican heritage or learn about the holiday and how their neighbors commemorate it.

If you were lucky enough to attend in 2023, you were treated to stunning performances by artists and groups including Danza Azteca Kuauhkoalt (DAK), an Aztec dance troupe; a staging of the play “Al Sonar las Doce”; a serenade from local musicians, and the Felix Drums Workshop drumline. 2024 promises to have an exciting lineup of musicians, dance troupes, and other live entertainment as well.

What We Love Most About This Celebration

Seeing the performing arts at this historic theater is always exciting!

Plus there are other spots within walking distance in Balboa Park that also regularly host holiday celebrations like Centro Cultural de la Raza, so you can easily visit those after the show.

A Bonus Tip

As part of The Old Globe’s art engagement program AXIS, attending this performance is free!

This makes it a popular event, so we suggest heading over at least half an hour before showtime to stake out a good spot at the front of the crowd.

Ofrendas at Dia de los Muertos Celebration in San Diego
Ofrendas at Dia de los Muertos Celebration in San Diego

3) 4th Annual Día de los Muertos Celebration in Downtown Chula Vista

Neighborhood: Chula Vista
Address:
Downtown Chula Vista
When: Saturday, Nov 2nd, 2024
Time: 3pm to 8pm

Our Complete Guide to All the Holidays in San Diego wouldn’t be complete without mentioning Downtown Chula Vista’s unforgettable Day of the Dead celebrations.

Heavily decorated with marigolds, skulls, and dozens of photo op spots, the area is transformed into a center for cultural education, remembrance, and family fun!

What I always love most about this festival is that it’s completely free to attend, so families on a budget can enjoy the events stress-free. Live music and dance troupe performances are all free to watch, as is taking in the lively atmosphere and admiring the Davidson community altar.

I attended this celebration for the first time in 2023 with my family. While it’s not as large as what you’ll find in Old Town San Diego or even Barrio Logan, it has an amazing atmosphere with tons of people in costume and plenty of themed vendors. This made this my second-favorite celebration, only behind the event in Old Town San Diego.

The Chula Vista celebration always invites families of all backgrounds to learn about the history and importance of the Día de los Muertos. Last year’s celebrations included an altar decoration competition complete with prizes, a free screening of the family-friendly movie Book of Life by Guillermo del Toro, and many guided children’s crafts which are sure to make a return in the years to come!

What We Love Most About This Celebration

The Chula Vista event has a heavy focus on cultural connections that make it a great place to start even if you’ve never celebrated Día de los Muertos before.

Its folklore dance performances were especially fun, and you can’t beat that it’s FREE!

A Bonus Tip

Food options and getting the traditional face painting of la Catrina are two parts of the festivities that do come at a cost.

Chula Vista had numerous onsite food vendors in 2023 sponsored by Las Jefas Market, but it was also possible to pass on these and spend next to nothing while attending.

Barrio Logan Dia de los Muertos Celebration
Barrio Logan Dia de los Muertos Celebration

4) Barrio Logan Día de los Muertos - Barrio Mágico 2024

Neighborhood: Barrio Logan
Address:
At Logan Ave & St. Evans Street
When: Sunday, October 27, 2024
Time: 12pm to 7pm

Espíritu de Xochimilco is an annual Día de los Muertos celebration held in the cultural district of Barrio Logan each year, where Logan Ave meets St. Evans Street. In 2024, it’s scheduled for October 27th from 12:00pm until 7:00 pm.

The event gets its name from Xochimilco in modern-day Mexico City, which is right where the Aztec capital of Tenochtitlan once stood. The Día de los Muertos celebration is intended to call back to the “spirit of Xochimilco,” creating a connection between today and the traditions and heritage of the past.

This blend of history and the present makes it a favorite activity on our Complete Guide to All the Holidays in San Diego list.

Spread over two blocks in 2023, the Espíritu de Xochimilco celebration is a bit bigger than festivities in other parts of San Diego, like those held at Chula Vista. This is in part thanks to many of the vendors selling food and merchandise. While not all stands are directly related to the holiday, the street fair feel of this celebration ensures it’s still well worth a visit.

Once you’ve had your fill of shopping, it’s a great idea to head over to the mainstage, which hosts local musicians, DJs, and other performers.

I personally love Barrio Logan for grabbing some of the best tacos in San Diego 12 months of the year. The Día de los Muertos celebration in late October is just another reason to get your family and friends together to enjoy the area and its festivities!

What We Love Most About This Celebration

This is a really unique celebration thanks to its spirit of Xochimilco theme that stood out among the others I visited in 2023.

My family loved the food being sold by vendors and listened to a great performance by a local band up on the main stage.

A Bonus Tip

The Barrio Mágico event is an opportunity to familiarize yourself with the arts and culture scene with curated art displays, which highlight common Mexican and Día de los Muertos themes. I feel like this ‘emphasis on art’ was a real education that made this event special to me and my family.

Dia de los Muerto Face Painting
Dia de los Muerto Face Painting

5) 9th Annual Encinitas Día de los Muertos Celebration

Neighborhood: Encinitas
Address:
Encinitas Library
When: Friday, November 1st, 2024
Time: 12pm to 4pm

Old Town San Diego may lay claim to the biggest Día de los Muertos celebration in San Diego, but it’s hardly the only one in the area! I’ve also enjoyed attending the festivities held in Encinitas.

The Encinitas Día de los Muertos Celebration began as a community outreach program in partnership with the Encinitas Library, so it has an educational focus that makes it ideal for families with younger kids.

Encinitas sets aside space at the library for the creation of altars a week prior to the event. These altars are the soul of the holiday, so stopping by to see them - or making one of your own - is highly encouraged.

Activities like the altar making workshop and sugar skull decorating station are excellent ways to learn about the holiday in a hands-on way. Other workshops that have made an appearance in past years include themed printmaking and a poetry station. Live performances from Mariachi Chula Vista and Ballet Folklórico de San Dieguito have brought these lessons to life in a series of festive songs and dances.

What We Love Most About This Celebration

This celebration is very kid-friendly with a heavy focus on education. Even little kids will enjoy the crafts and performances.

A Bonus Tip

The library has its own parking lot but it can fill up on the holiday, so consider using public transit to save yourself the hassle of needing to find street parking.

Art Outside the California Center for the Arts Escondido
Art Outside the California Center for the Arts Escondido

6) 29th Annual Día de los Muertos in Escondido

Neighborhood: Escondido
Address:
California Center for the Arts, Escondido / 340 N Escondido Blvd, Escondido, CA 92025
When: Friday, November 1st, 2024
Time: 4pm to 9pm

You can be part of a traditional gathering that’s as much about having fun as it is about honoring tradition when you attend the Día de los Muertos event in Escondido.

Like many Día de los Muertos celebrations, this party is filled with live music and dance performances. In previous years, Aztec Dance and Ballet Folklorico put on stunning performances that entertained while also paying homage to the musicians’ roots. Space is set aside for community altars so visitors can embrace the true meaning of the holiday and remember their loved ones.

Other popular activities like face painting, family-friendly crafts, and a Catrina contest are offered, plus plenty of food trucks and vendor stalls. Unique touches such as a car show and a Frida Kahlo museum exhibition make this event truly unique!

What We Love Best About This Celebration

The live performances here are incredible and embody the spirit of the holiday - just watching a show or two is well worth the visit.

A Bonus Tip

All of the performances during this event are free to watch, but don’t skip the live musicians in the Lyric Courtyard either, which is also where the Catrina costume contest is held.

Frida Kahlo Exhibit at the CA Center for the Arts, Escondido
Frida Kahlo Exhibit at the CA Center for the Arts, Escondido

7) Bonus: Lupita Infante

Neighborhood: Escondido
Address:
340 N Escondido Blvd, Escondido, CA 92025
When: Saturday, November 2nd, 2024
Time: 4pm to 6pm

If you’re looking for a truly unique experience for your Día de los Muertos celebrations for 2024, consider attending a performance by one of Musica Mexicana’s rising stars, Lupita Infante!

Held at the California Center for the Arts, Escondido, Infante is set to perform on November 2nd, 2024 from 4:00-6:00 pm. She’s a two-time GRAMMY nominee who is quickly becoming one of the most recognizable female Mexican artists.

What We Love Best About This Celebration

While not strictly Day of the Dead themed, getting to watch an upcoming leader in Musica Mexicana is a unique way to celebrate the holiday and one we highly recommend.

A Bonus Tip

See our page on the California Center for the Arts, Escondido for more information about the theater, including parking and amenities.

Join Todd as he tours one of his favorite restaurants in the historic district of Old Town, Cafe Coyote. This cantina serves up authentic Mexican dishes, delicious frozen drinks, and a lively atmosphere.

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Whaley House
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What are the best Go City San Diego pass deals?

Some of the best deals with the Go City San Diego pass include access to San Diego’s most popular attractions.

Discount admission is offered to the San Diego Zoo, San Diego Zoo Safari, SeaWorld, LEGOLAND California, USS Midway Museum, Belmont Park rides and more!

Want to save more? Use our exclusive discount code GVSD5OFF to save an extra 5%!

Expert Tips for Navigating the Día de los Muertos Festivities in San Diego

From suggestions for families to recommendations for other things to do around San Diego, we’ve got all your questions covered.

Creole Cafe next to the Whaley House in Old Town San Diego
Creole Cafe next to the Whaley House in Old Town San Diego

Which Celebrations are Best for Families?

Most Día de los Muertos events are family-friendly with plenty of kids’ crafts, games, and entertainment options.

The Old Town celebration is especially popular among families, and the Encinitas event has educational resources that make it an excellent choice for encouraging kids to learn about Mexican culture.

What Else Is There to Do in Old Town San Diego?

If you’re looking for more things to do in Old Town San Diego around Halloween, the San Diego: Tequila, Tacos & Tombstones Walking Tour is one of my favorite tours in the city.

You’ll get to sample food and drinks from around the neighborhood while also visiting a few famously haunted locations and learning about Old Town San Diego’s storied history.

Crowded Cafe Coyote on Dia De Los Muertos
Crowded Cafe Coyote on Dia De Los Muertos

How Similar Is Day of the Dead to Halloween?

Though Día de los Muertos and Halloween take place just a few days apart, they’re celebrated very differently, with unique traditions for each holiday.

Halloween centers around ghosts and goblins and is the perfect opportunity to check out one of the Best Haunted Tours in San Diego or the best Halloween events for kids and teens.

Día de los Muertos is more about celebrating, honoring and remembering your ancestors that have passed on.

Old Town San Diego Dia De Los Muertos Celebration
Old Town San Diego Dia De Los Muertos Celebration

What are More Tips for Visiting San Diego in the Fall

If you’re looking for pumpkin carving and corn mazes, read our Best Pumpkin Patches in San Diego list. If you’re traveling with kids and enjoy saving money, checkout the list of free activities for kids in San Diego during the month of October.

Many San Diego attractions are free for kids during October so don’t miss our Kids Free in San Diego in October article for the latest 2024 details.

If you’ll be in town into November, our San Diego Thanksgiving Traditions & Things to Do article could be helpful, or enjoy A Complete Guide to All the Holidays in San Diego for information about an array of holidays celebrated yearly throughout town.

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